It is a given that search engines and SEO will play an important role in the future of your business. If you don’t know the first thing about SEO, don’t worry. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them. It’s not about who’s been on the web the longest, who has the most inbound links, or even who has the biggest library of great content.
SEO activities as determined by the Site and Competitor Analysis.
Conversion Rate Optimisation
Other Advanced SEO activities
First, optimizing your local pages means uploading a good amount of quality photos (discussed later in this article), detailing your hours of operation, and listing the services offered. This is where I take the “hidden gem” I found and check Google to see who is ranking on page 1 of Google for that phrase. The great thing about having a website is that it’s really low cost (if it’s set up correctly) to maintain, update and promote through online marketing and SEO.
The following is a checklist of all the tasks that have been necessary for me to generate great results.
Don’t call your homepage ‘Home’
Get statistics installed on your website and understand what they mean
Theme your website for your product or service
Create a Google+ profile and page for your business
Create a unique title tag and description tag for every page on your website
Use local listings
Have your phone number or email address on every page
Dedicate 1-2 hours a week to work on your website
Give away information and ask for details in return
Have more than 300 – 400 words on every page
Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. What better way to improve your SEO than by going straight to the source? Search engines reward, and visitors trust more, sites that are filled with lots of pages of good quality content.