Local search engine optimization is all about your business to appear when potential customers that are near your company’s physical address use keywords that are relevant to what you offer. In another words, you’ll come up on the search results when potential customers perform searches for relevant keywords in combination with a geographical area where you have your business.
Local SEO for small businesses
If you are a dentist in Jacksonville, you will want your clinic to come up in the search results when someone in Jacksonville is looking for dental care. Likewise, you want to appear when someone is actually in the South and is looking for a dentist on his mobile phone. This is when SEO in Jacksonville is important for you be discovered and consulting with an SEO expert is worth every penny.
How do local searches work?
Google has different ways to find out where your business is located, based on physical addresses, IP addresses, which network your site is hosted, past searches, cookies that you use, etc. However, it is not so important for you as a small business owner to keep track of. It’s more important to understand a little more how your customers are actually searching for your goods or services online.
Three types of local searches
You can divide the searches your potential customers do in three different types.
Contextual search – someone searches for your keyword in combination with a geographic location where the person seeking actually are, for example, “Dentists in Jacksonville.”
Derived search – someone searches for your keyword in combination of a geographical location where your business is, but the person is located in another city. For example, someone in Miami searches for “Dentist in Jacksonville”.
Meaning search – Anyone looking only at the “dentist”, or perhaps merely “dental”.
Part of putting together a local SEO strategy is to figure out what type of searches your potential customers do.
Five Tips to improve local seo
There are several things you can do to improve local SEO. Below is a list of five tips that you would do to get a good kick start.
- Get a complete “Google My Business Profile” – with a verified account so Google will have an idea what you’re offering.
- Having relevant content on your site that your visitors will enjoy engaging with. This is more on the so-called “on page optimization“, to have good content as well as technically correct ranking site.
- Make sure that your business name, address and telephone number are in several places on the internet. Just remember the format NAP and you’ll be easily spotted on the internet in no time.
- Be sure to get other good sites to link to your site. Google estimates that if the sites that they consider to have high page ranking links to you, well, then your site should also be of high quality. You can ask bloggers, business partners or even satisfied customers to dot his for you.
- Make sure to get good customer reviews, both on your own site, but also on external sites.
This articles will explain in details some of the many advantages of hiring an SEO professional for your company’s website. It should be known that SEO strategies have been proven effective as long as the right techniques are applied.
If you really need to make your company’s website to have its maximum visibility on search engine page result then you should look for an SEO company. There are a lot of experts of SEO in Jacksonville, FL that can make your company’s website be viewed on the first few pages of search engine results. They offer excellent SEO services that ensure that more visitors will be directed to your website thus an increase of page views and results to a higher sales target.
He offers personalized service
One of the main benefits of hiring an SEO professional is the personalized service it offers. He is able to answer all your questions and concerns regarding web ranking, propose new strategies and others. He can suggest some of the ways that will lead to an increased views of your website. You can also inquire more of your needs in making your website be known.
He adapts to his client’s project or business
Another of the many advantages of hiring an SEO professional is rapidly integrating your project through the various recommendations made so you can improve it in every possible aspect. You will be constantly analyzing the website of your company. With this way, you can inquire and frequently check the progress and results of its ranking. When adapting to the client’s project, this allows a constant communication and make further suggestions according to the observations made from the strategies applied.
He has an extensive background and experience
Usually, if you hire an SEO professional, it is advisable to look for someone who has a career in that field. Do not ever forget this because this will make your life easier for your business. You need to make sure that you ask the applicant will all his past work experiences he had. You will be rewarded for the advice and recommendations when you hire an absolute SEO expert. Moreover, an SEO professional must adapt in time and space to meet your requirements.
The purpose of hiring an SEO professional not only aims to optimize the ranking of a website but also involves in helping on improving the image of a company in World Wide Web.
When you’re starting you’re own business, you need to have something that could represent your company and make you different from the rest. This is when logo design comes to scene to provide a unique quality to a business or service.
Logo design is a piece of cake. Well, that’s what most people would say but, it’s not that simple. In creating a logo design, there are some factors that you need to consider in order to make it presentable and worthy of being your brand.
Here are some awesome tips to get you started:
Avoid clichés and be unique. You need to come up with a logo design that is unique for you to completely stand out. Avoid imitating other brands as it will just create confusion. Instead, try to go for something that you think is different than others. Another idea is to use unexpected icons to represent your business. For instance, Apple didn’t use a computer icon to represent their company.
Understand what your brand is about. Try to note down the qualities that your brand should have. The personality of your brand will be influenced by these following factors: your target market, what you’re offering and art style. Are you going for a more contemporary look? Or do you want something fun? You also need to make sure that your logo tells a meaningful story about your brand.
The power of color. Different colors evoke different emotions. Bright colors tend to translate an active and positive feeling. Darker colors seem to give out a sophisticated and serious feeling. If you find yourself confuse in what color really works for you, you could check the psychology of color to know which color reflects your brand appropriately.
Name it. Logotypes are pretty popular because it easily represent a business just by using its name. You can use some free fonts to personalize your logotype. However, if your brand name is too common, you might need to add s symbol just to make it more unique.
Simplicity is beauty. It’s a good idea to make your logo exquisite and eye-catching, but it can be useless when people find it hard to understand what it is. A simple logo design can be more flexible especially when it comes to applying in different kind of platforms such as business cards, t-shirts and so on. If you’re opting to do something simple, try to utilize negative space to create an interesting contrast.
Not an overnight success. The success of logo relies also with the success of your business. If you have gain sufficient reputation in what you do, your logo will more likely get the needed exposure as well. Be patient and do your best in handling your target market’s concerns.
Research. If you need some inspiration, you can check popular logos and analyze what made them effective and popular. There are also a lot of sites that offer free logos that you can work with but, they require a fee if you want a higher resolution. If you think, you can’t do it on your own, you could hire a designer or you could go to a crowdsourcing site which can give you different options to choose from.
Want to know more about the psychology of colors? Check the video below:
There are plenty of SEO company in Chattanooga options. It’s just a matter of figuring out who offers the best work for the best price. Don’t spend too much on this if you can help it by reading over the advice here.
The company needs to have a reputation that is top of the line. Don’t work with anyone that is new or that doesn’t have a lot to show for what they say they are capable of. A big problem with a lot of companies is that they tend to talk a big game when they’re really not that good because they are new to this or just aren’t good in general. Thankfully, you can always find the right kind of professional if you just take some time to research who is out there at the time.
The SEO company you hire in this area is going to have to add content to your website that makes it do well. If you’re not able to get content from them, then you may want to ask where they are going to get it from. A lot of good and cheap content writing websites are out there that you and/or the SEO company and work with to make sure your site is regularly updated. You can’t just update your site once and hope for it to do well because it takes some time and a lot of effort to get a good ranking. A good SEO can serve as an effective marketing campaign.
An SEO company in Chattanooga is going to help you make money if you pick the right one. It’s good to be careful so you can get the best possible outcome. The key is just to take your time and to pick out someone that will do your company a lot of good.
Do you dream of starting their own business but waiting that really smart business idea? Now you need not wait any longer! Here are business ideas that you can help you be inspired in becoming an entrepreneur:
Social media consultant
Are you sharp on social media and has iron track online? If you follow the latest web trends and each social channel at your fingertips? Then a social media agency be your mission.
Healthy fast food
Fast food is no longer equal to unhealthy food. You can start your own and offer a nutritious and locally produced foods. If you want to focus on a niche, you can target a vegetarian fast food.
Recycling and environmental thinking is completely in time. It’s pretty popular to recycle while creating something new. Bags of worn jeans, mirror frames from old windows and lanterns, jam jars are just a few examples of items you could reuse.
Selling Organic Products
Demand for organic products is so great that it almost is not a niche anymore such as the food, but more and more stores have it. Our quest for a living free from harmful chemicals means that there is demand for organic scented candles, clothing, textiles and beauty products.
Exercise, yoga, hiking, dancing and healthy cooking are some of the activities that are in demand on the trips. You who want to start their own have the opportunity to join the trend and only imagination sets the limits for which activities and trips you can offer.
More and more people buy presents online. It’s simple, fast and convenient to get to the person who will receive the gift. Your mission is to offer home delivery of wrapped packages and gifts directly to the recipient. You can decide if you want your customers to be able to choose the packaging or you can let them choose the paper, ribbons and cards on your website and then immediately see the results of the finished wrapping.
We spend more money than ever on our wedding and more and more also want help with planning. A wedding coordinator is a pro at just weddings and takes care of the details, know the local suppliers and fixes problems, and this is your mission.
There’s a point in our lives when we somehow couldn’t think creatively and our minds just stop working. This roadblock typically happens when you’re practically the same things over and over again.
No fret! We have compiled some great tips that could inspire you in your marketing strategies:
- The power of hashtags. You can try to participate in some daily or weekly hashtags such as #ootd or #tbt to be active in the online community. This also adds up to posting regularly which can make people see that you really like to engage. A lot people join in these events and they would more likely get familiar with your brand.
- Pin it! Try to share your images about your business for people to see. For example, if you’re a local restaurant, try to post visually appealing food that you have. Infographics are a big hit now so, you might want to invest in that, too.
- Spy a bit. Facebook has a feature called Pages to Watch which can give you some insight on the popular pages in your industry. Check out your competition and see what makes their most shared posts interesting.
- Paint a mural. If there is an available space in your community where you can paint a mural, grab the opportunity to showcase your brand. People would see your mural and get more familiar about your business.
- Contests. People love to join contests knowing that they’ll win something free of charge. Photo contests are a great way to create some engagement and you can even get the chance to obtain user generated content. You can also do some caption contests. Just post a photo then label it with “Caption This” and you would be thrilled by the amount of comments you will receive. For an additional boost, you could add a hashtag for your contest.
- Let the people vote. This is a good way to get some genuine data about what people really care for. Try to create some poll questions that are related to your business and people’s concerns.
- Infographics. As we mentioned before, infographics are a big hit now. People love read visual content which is more interesting than regular text. There are different types of infographics that you could do such as informative, quirky and so on. You can do it on your own or you could go to websites that have free templates you could use.
- Videos. You can do short video blog to catch people’s attention. You could try to demonstrate what you do or you could try to tell a story about your business.
- Curate quality content. You can try to share quality content from others to increase traffic. Never forget to give credit though. You don’t want to be accused of plagiarism.
Want more tips on curating content? Check the video below:
For big businesses and popular brands, marketing is simple as ABC for them for they have enough resources to develop a large campaign. However for small business owners, it would be quite a challenge to think of marketing strategies especially if they’re on a tight budget. It can get more difficult when you don’t know where to start or where to invest your money well.
So, we gathered some useful tips that small business owners could do to be able to market their business and make it grow:
Research is the key. You need to invest time in researching who your target market is. What is their age range and where do they usually hangout – online or offline? It’s very important to know these information so that you’ll be able to come up with a marketing strategy that narrows down to a specific audience. You would also be able to build your marketing messages accordingly. Another thing that you need to do research on is your competitors, try to check what’s good about their product or service and what they lack that you could provide to your potential customers. This gives you more insight on what things you need to improve in your business make it more competitive.
Create a strong online presence. This is vital because most people use the internet to check on businesses and even do their shopping. You need to create a strong online presence especially in social platforms where your potential customers would usually hang out. Try to have a professional feel when creating your brand account and let your page show what your business is all about. Social platforms are really good in increasing engagement with your target audience and another great thing is, you can hold some contest or events to create some buzz.
It’s all in the content. If you are investing more on content marketing, make sure you create interesting content. You don’t want a content that people would just ignore. Try to go for content that would be meaningful to your readers. You can do this by telling a story that your customers could easily relate to. This would increase the possibility of more engagement if you understand and talk about what concerns your target market.
Advertise online. If you can invest on sponsored ads on Facebook, it will give your business page more exposure to potential customers. Users will see your sponsored post on their timelines which can make them more curious and more likely to visit your page. With more exposure, you can have increased web traffic, improve brand awareness and probably more engagement.
Strong local connections. If you’re a local business, you need to be a part of the community and try to build connections with our local businesses in your area. You can hand out some fliers or some coupons at some local establishments and maybe you can some exchanges, too by mutually promoting each other. You could also join a group for small business owners in your local area to expand your business circle. It’s always better to work with people who are on the same page as you.
Patience is a virtue. There is no such things as instant success. You need to be patient and persistent in marketing your business to reap satisfactory results. Remember, it took years for popular brands to get the fame that they have today. Hard work and investing more time in making your business shine will eventually reward you.
Is content marketing a blur? Check out Kevin Spacey’s view about it: